Malaysia’s relationship with social media is something special, considering that a recent study shows that almost three quarters of the population is now on Instagram; while the number of Snapchat users has doubled over the last two years.
The study – conducted by Kantar TNS – was largely focused on marketing and advertising. However, it did reveal that Malaysians are far more ready to share their personal lives with strangers than just about anyone else in the Asia Pacific region.
Some 73-percent of Malaysians surveyed said that they were on Instagram, while 37-percent were also on Snapchat. Only Singapore and Hong Kong came close to matching that number, with other APAC countries reporting less than 50-percent users.
Unsurprisingly, one in three Malaysians aged 16 to 24 also said that they trust social media over traditional media. Sadly, the report did not discover why this was the case. It would have been nice to have an official study on the shift of media and news sources.