YI Technology, an associate company of Xiaomi, have just entered the mirrorless camera market with their new M1 Micro Four Thirds camera.
YI, known for their line of action cameras, promises great performance for an affordable price with the new M1. The M1’s design shares an uncanny resemblance to some of Leica’s modern offerings, allowing the budget camera to enter the market with style.
Specifications wise, the YI M1 packs a 20-megapixel Sony sensor and a maximum ISO sensitivity of 25,600. Built with a 3-inch 720 x 480 touch display, it’s capable of taking 50-Megapixel stills and 4K video at 30 frames per second.
Meanwhile, it also features an ‘app-like’ user interface, similar to those you find on smartphones. The YI M1 also comes equipped with both WiFi and Bluetooth connectivity, but it doesn’t come with an electronic viewfinder or built-in flash.
The YI M1 mirrorless camera will come in Black or White flavours. Pricing starts at $330 (approximately RM1,400) with a 12-40mm f/3.5-5.6 lens bundle, while the bundle with a 42.5mm f/1.8 lens goes for $450 (roughly RM1,900). The YI M1 will begin sales in China through online retailer JD.com from September 23. As of this writing, there is no word yet on an international release.
(Source: Digital Photography Review)
