It looks like Facebook has figured a way to work around ad blockers. The social network recently published a blog post stating that they will show ads even if you have an ad blocker on.
Ad blockers identify ads by looking at the code on the website – advertisements usually have some sort of tracker in the code to see how they are performing, Facebook will be avoiding that, and will also be changing its ad formats to make it look like any other Facebook content. These ads will be labelled as “sponsored”, but it will not be as disruptive as normal ads.
But, don’t get too frustrated at Facebook yet. The company knows how annoying and disruptive ads can be, which is why people turn to ad blockers. On top of new ad formats, they are also giving more controls to users to pick what they don’t want to see. Facebook is making its ad preference easier to use, so you can easily filter out annoying ads.
“We also heard that people want to be able to stop seeing ads from businesses or organisations who have added them to their customer lists, and so we are adding tools that allow people to do this. These improvements are designed to give people even more control over how their data informs the ads they see”.