Apple is doing its part to help China cope with one of the worst flooding the country has ever seen. CEO Tim Cook took to Sina Weibo to share this concern for those affected by the floods; while the China Foundation for Poverty Alleviation (CFPA) announced that it received a $1 million (about RM4 million) donation from the company.
Cities and towns along the Yangtze river in South China has seen heavy rainfall since early June. This in turn has caused severe flooding that has affected some 31 million people. The Ministry of Civil Affairs says that some two million people have been displaced, while 73,000 buildings have collapsed as a result of the floods.
The news of Apple’s generosity comes amid less than stellar sales for the company. Apple is facing declining sales of its iPhones; seeing a 16-percent decline in iPhone shipments in the start of 2016.
According to the CFPA, Apple is the first western country to have made a donation to its efforts. However, it is not the first time that Apple has contributed to natural disaster relief in China. The company had previously donated $8 million (about RM32 million) to victims of the Sichuan earthquake back in 2008.