Xiaomi’s phablet, the Redmi Note 3, is the most popular smartphone in Malaysia in the first half of 2016, according to the popular benchmarking app, Antutu. Almost 11% of Malaysian smartphone users who use Antutu own the affordable high-performance smartphone.
Of course, the numbers are based on those who download the Antutu app around the globe, but given the popularity of the benchmarking app, these figures certainly do bear some weight. In second place was the Redmi Note 3’s predecessor, the Redmi Note 2, while in third lay Samsung’s popular flagship phablet, the Galaxy Note 5.
These figures give some interesting insights not just in which smartphones are popular among Malaysians, but also in terms of what type of smartphones Malaysians love. For instance, note that the top three smartphones in the list are Note phablets, large-screened devices that are ideal for media consumption. It is another indication of the popularity of large smartphones in this region.
In fact, all ten smartphones in this list are phablets. And, if you were to look at the rest of the stats published by Antutu, this is a global trend: phablets dominate the lists of other Asian countries and even the US, with some exceptions in Europe, where Samsung’s Galaxy S6 remain popular (and perhaps the fact that the Note 5 was not made available there).
The popularity of Xiaomi – and even Asus – smartphones in the Malaysian list again indicate that Malaysia is a very price-sensitive market, with an inclination for affordable but high performance devices. That said, the Galaxy Note 5’s position in the list also suggests that Malaysian consumers are also willing to spend more for a strong flagship product.