It’s been a couple of months since Facebook acquired popular face-swapping app MSQRD, and if you’ve been wondering what the social networking company want to do with app, here it is. Facebook recently unveiled that you will soon be able to live stream on Facebook right from the MSQRD app so you can use all the wide variety of masks live.
“The MSQRD community is really creative, and we’re looking forward to seeing how people use this. As Candance Payne recently showed us, there’s a lot of fun to be going live with your favourite mask.”
On top of that, Facebook is also updating its Live Video to include more options for users. To be available today, Facebook will let users go live with another person remotely. They will allow broadcasters to invite guests or viewers to “drop in” on a live broadcast. This feature will be rolled out to everyone in the future, but it will be rolled out to verified pages in the beginning.
Finally, the upcoming update will also allow broadcasters to schedule their live videos. Right now, live videos on Facebook are spontaneous, but in the future, if a brand want to have a more formal structure, they can have a “lobby” whereby viewers can virtually hang out before the video starts. With this new feature, broadcasters can even embed a link to the live video to give advance notice to fans. This feature will also be available for verified Pages first.