Activision Blizzard thinks that social media is the way to go for promoting eSports. The company, through MLG.tv, has announced plans to collaborate with Facebook to increase the visibility of professional gaming; and to make it as accessible as possible.
MLG is looking at multiple channels for broadcasting its eSports events like Starcraft 2 or Call of Duty; however, it thinks that Facebook is the most effective method for breaking into mainstream entertainment. Facebook Live happens to be an area of interest for the platform.
It sounds like MLG is looking to follow the lead of traditional sports media by following the stories of the players. Facebook would certainly be the first place to share additional information about teams and players; and what goes on behind the scenes.
Mike Sepso, co-founder and SVP of the company’s Activision Blizzard Media Networks division said, “What really drives the global sports media is personalities and storylines. It’s not about the technical aspect.
“There’s all this drama and storyline, that’s what we want to bring to the table and all bring to the forefront. Facebook is a big part of that as our current fans are sharing with their own communities.”
The start of the collaboration will begin with a two day Call of Duty: Black Ops 3 tournament on 10 June; where we will begin to see how Activision plans to go about implementing its vision of professional gaming.
[Source: The Guardian]