Ever since the introduction of Uber API last year, several third party developers such as Google have begun integrating Uber services into their apps. Recently, Uber has made it even easier for developers to include Uber services inside their apps by introducing a “ride request” button.
Uber said that developers can easily integrate its ride request button into their apps with just a few lines of code into their apps. This will result in a deep-link from their app to the Uber app which allows customers to have their Uber ride pre-configured with information from the third party app. In addition to that, developers will also receive US$5 (about RM20) under the Uber API Affiliate Program for each first-time Uber user that they refer through their app although this program is only valid in United States.
Although Uber is making their ride request available for all developers, its API policy states that the ride request button shall not be integrated next to a button or link of Uber’s competitors. In other words, you will not see buttons for Uber and its competitors (such as Malaysia’s GrabCar) side by side on the same third party app.
(Source: Uber Devblog)