Twitter has announced native video support for the Twitter Kit developer tool. The feature will allow app developers to incorporate the capability to watch Twitter videos or animated GIFs without having to open a new window or launch the Twitter app.
Twitter Kit is part of Twitter’s Fabric mobile development platform that allows apps access to content on Twitter. Basically, it allows other apps to embed content from the micro-blogging site. Older versions of Twitter Kit only supported embedded apps, and required the Twitter app itself to be launched to view video content.
The video support is currently only available for apps running the Twitter Kit in the iOS 8+, although Twitter has said that it will also be released for the Android soon.
This is a great step taken by Twitter, for it practically eliminates the issue faced by the viewers of Twitter videos. The fact that you click on one of them, only to be sent to another website or app, is an irritation to the viewers themselves.