Just when you thought streaming only meant music or video, Google announced that the Search app now has the capability to stream apps. The company understands that sometimes the best search answers might be contained in an app, and Google wants to bring it to the forefront of Google search.
Google Now has always only been able to show information that matched direct web contents. To further enhance the information displayed from a Google search, the company has rolled out a new feature that shows users “app-first” contents.
For example, if a person needs to book a hotel, search results might appear from a hotel booking app. A “stream” button will be available, allowing Google Now to stream the app to the user. He or she would then be able to use the app to make their hotel booking, even when the app is not installed on their phone. If the user likes the app, they can install it with just a click of a button.
App streaming is running on a cloud-based technology that Google is experimenting with. Currently, app streaming only works on several apps like HotelTonight, Daily Horoscope, and Chimani.
Google Now’s app streaming feature may not run as fast as the original app, but it definitely enriches the Google search experience. At the same time, it also functions as a method for app discovery.
Do note that this feature only works in the US with a decent WiFi connection. Only time will tell when the app streaming feature will come to Malaysia, but let’s hope that Google is already working on it.
(Source: Google Inside Search)