Xiaomi has become the top merchant on Tmall for three years in a row with 1.25 Billion Chinese yuan in sales (about RM856.9 Million). The massive sales were achieved thanks to Singles Day, which falls on the 11th of November, which is China’s largest online shopping day. The company raked in paid orders amounting 100 Million Chinese Yuan (about RM68.5 million) in just the first 12 minutes of the sale.
The newly-released Redmi Note 2 was sold for a one-day only price of 699 Chinese yuan (about RM480), which is a 100 Chinese yuan off. On the other hand, Xiaomi’s 64GB variant of the Mi Pad was sold for 1,099 Chinese yuan (about RM750) instead of the original price of 1,299 Chinese yuan (about RM890).
Not to mention, 66,000 Mi TVs were sold to bring in the company a revenue of 247 million Chinese yuan. The Mi Box 3 made its debut on Singles Day, and cropped up a total sale of4 81,000 units. In addition, the company’s latest Mi Band Pulse also managed to have over 100,000 units sold within the first 17 hours of the Singles Day sales. Along with the Mi Power Strip, Yi Smart Webcam, and Mi Smart Scale, these were the top four best-selling products in the smart devices category.
Besides that, Xiaomi managed to bag the number one title for most phones sold on Tmall as well as other Chinese online shopping sites – JD.com and Suning.com. The company also managed to claim the number title of best selling phone, tablet, and smart device with the Redmi Note 2, Mi Pad and Mi Band Pulse respectively.
For a store that doesn’t have physical stores, these sale numbers are rather impressive. However, the company did not mention exactly how many units were sold, only the sales amount. Xiaomi did not forget us, as they too, held a Singles Day promotion for Malaysia.