Tag Heuer teased its newest watch design, which is apparently an Android based smartwatch running on an Intel chipset. The fact that there is a Tag Heuer smartwatch is not new, considering that the Swiss company had previously announced its intention to challenge the Apple Watch in the luxury smartwatch market.
Apple is currently the only company making a premium grade smartwatch option, with most Android manufacturers focusing on a more mass market appeal. This is set to change when Tag Heuer reveals its “upgradeable” smartwatch next month. We’re not sure what this means, but no mobile device hardware – not even Intel’s – is known for customisation.
The US$1800 (about RM7500) price tag being slapped on the smartwatch is a reminder that this is a luxury item, and not something for the proletariat masses. Whether Tag Heuer will be able to leverage on its brand to sell this piece of technology is something that needs to be seen to be believed.
Tag Heuer has scheduled an event for 9 November to announce the smartwatch. This will something to be watched, if only to see if rich people really want an Android based alternative to the Apple Watch.