Intel has formally launched its sixth generation Intel Core processors in Malaysia. The company sees Malaysia and the Asia-Pacific and Japan region as a market with large potential for growth, with an ever increasing demand for mobile devices. Intel is also expecting the region to drive adoption of wearables for the near future.
Sumner Lemon, country manager of Intel Malaysia, said that there is an explosion of demand for devices in the APJ region, especially for phablets which have seen a 48-percent year-on-year increase. Addressing the Intel Channel Symposium, Lemon outlined where Intel’s aims and goals for the rest of 2015. The company sees an opportunity for 81 million units to be moved during the rest of the year; with 61 million of those sales coming from consumers updating computers that are more than 5 years old.
Lemon also believes that there is potential for the NUC and Compute Stick in the small form factor space. At the moment, the Skylake powered NUCs have already been revealed on the Intel website; although there is still no additional news on a refreshed Compute Stick.
Today’s event was mainly a formality as the processor family is already available in the market. Admittedly not all the SKUs are on sale, but Intel did not provide any additional information as to when the rest of the new Core series will be appearing. With that in mind, OEMs should be bringing more of their Skylake refreshed laptops and mobile devices into Malaysia very soon.