If you run a Facebook Page, then here’s something you’ll need to know. Facebook wants to “make page likes more meaningful”, hence they’re going to change the way Page likes are counted and it might result in a drop of likes on your page.
The social network announced on a blog post that they are removing memorialised and voluntarily deactived Facebook accounts from Pages’ like counts. This means that Page admins should see a slight dip in their number of Page likes as a result of the update. It’s not a similar move to Instagram’s massive crackdown on fake page likes, so don’t be too worried about it.
Instead, Facebook claims that by not including likes from memorialised and voluntarily deactivated Facebook accounts, it will give businesses “up-to-date insights on the people who actively follow their Page and makes it easier for businesses to find people like their followers through tools like lookalike audiences”.
The changes will be rolled out gradually over the coming weeks, so don’t be too shock if your number goes down. This will only affect memorialised and manually deactivated Facebook accounts, those inactive accounts whereby users have not logged in for some time will still count. Facebook adds that if the person reactivate their account, the account will be re-added to a Page’s like count.