BlackBerry has been doing a decent job of keeping up with social media, and asking fans to keep up with the conversation about the new BlackBerry Classic on Twitter is generally something that nobody would notice. Unless the Tweet itself was sent from an iPhone, which is distinctly not something that BlackBerry makes.
The Tweet in question appeared yesterday on the official BlackBerry Twitter account, although it has since been deleted. Under most circumstance, this would have gone unnoticed as the regular Twitter app doesn’t show what operating system the update was posted from. On the other hand, another else using third party apps like Tweetdeck could clearly see the note at the bottom of the Tweet.
This isn’t the first time that BlackBerry Tweets have been sent from a competing product, as their celebrity creative director Alicia Keys did the same thing a couple of years ago. Of course, she blamed hackers at the time.
Maybe BlackBerry will try the same defence again this time; after all, cyber security is a big thing now. Or maybe it could stop the PR interns from using their iPhones for official work.
[Source: The Verge]