You know how annoying it is when you want to play a video online, and you’re forced to watch an ad first, at least for the first few seconds? Well, Facebook wants to change the way things work, which is why the social network is testing out ads that plays after you finish watching a video.
Facebook has just begun a trial to start showing ads after a video on its network has finished playing. Currently available in the U.S. only, on some videos posted on the official NFL Facebook page, there’s a “Presented by Verizon” badge by one of the videos and right after it’s finished, an ad for Verizon will start playing.
It’s just the beginning and Facebook says that it’s a “very small” test, so we might not even see it here. Facebook says that they want to see how people, publishers and marketers will respond to this kind of video content. As for revenues from the ad, The Wall Street Journal reports that Facebook and content owner, in this case NFL, will be splitting the revenue.
What do you think of video ads that play after you finish watching a video? Will you just let it load, or will you just hit the “x” button?