Good Game Agency, most notable for owning renowned western eSports teams Evil Geniuses and The Alliance, has been bought by Twitch.tv. Ever since its inception over a decade ago, Good Game Agency has always been pushing for a successful eSports scene in the form of supporting eSports teams, live video game broadcasting agencies and even hosting its very own DoTA 2 league.
Twitch.tv said that the acquisition of the agency was so that it could provide a better experience for the viewers and also because it could show better ads to the streaming website’s young demographic. As Twitch.tv was recently purchased by Amazon for close to a $1 billion, the community became worried in fear of the website turning into a corporate entity rather than a platform for gamers all over the world to broadcast their games. CEO of Good Game Agency, Alex Garfield, reassured gamers that the agency is in good hands and will only continue to bloom from here on out.
Twitch.tv Chief Operating Officer, Kevin Lin said that the agreement to buy Good Game Agency was fuelled by the agency’s efforts in expanding the industry in multiple ways. The agency has helped nurtured and produced world-class players such as Alliance’s DoTA 2 team which claimed first place at The International 3, JaeDong from the StarCraft 2 division of Evil Geniuses to name a few. It was also throughout the years that Good Game Agency managed to acquire a sizeable amount of sponsors for its E-Sports teams such as Nvidia, HyperX, Razer, BenQ, Monster Energy, HP and Lenovo.
For a full statement from Alex Garfield regarding the sale of Good Game Agency, check out the press release here.
It will most definitely be interesting to see what repercussions this transaction will have. While this means that Amazon now essentially owns Good Game Agency, one can only hope that this is not a first step to monetising the blooming eSports industry.