Microsoft is trying very hard to appeal to the younger generation, and that is very evident from the introduction of the Lumia 730 and 735. Billed as the ‘selfie phone’, the entire introduction centered on the new device’s capabilities for taking selfies; all thanks to a 5MP front facing camera with the widest angle lens available.
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The Lumia 730 is a 3G dual-sim smartphone with a 4.7-inch 720p ClearBlack display, a 1.2GHz quad-core Snapdragon 400 chipset, 1GB of RAM, 2,220mAh battery and a 6.7MP rear-facing f/1.9 camera. While the Lumia 735 is essentially the same except that is only features a single sim slot and is 4G LTE capable.
Most of the presentation at IFA 2014 centered on the capabilities of the new Microsoft Selfie app; which is precisely what it sounds like. Features include the ability to add filters to pictures, as well as touch up the people in the image with skin enhancements. The app will also allow the rear camera to be used for selfies by beeping until the person is in the centre of the image. This is to allow phones that don’t have a front facing camera to also be used to take selfies. The Microsoft Selfie app will be available for download for the rest of the Lumia today.
The Lumia 730 will retail for EUR199, while the Lumia 735 will be available for EUR219. Both will be shipping this month and will be available in green, orange, white, and black. In addition to this, the phones will come with three free months of Skype calls; which will be available to all Lumia devices once the phones are released.
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