Google has gone shopping again and this time, the internet giant has bought Emu, a new mobile messaging app that comes with an intelligent virtual assistance.
Emu is not your average mobile messaging app. On top of allowing you to converse with friends and family, using a virtual assistance, it will automate tasks based on your conversations. For example, if you if you’re talking about having lunch with a friend, Emu will automatically set up the appointment for you to add to your calendar on your device with just one tap. Emu can also set reminders, make reservations at a restaurant directly from your conversations, and can even suggest movies for you to watch before ordering the tickets for you. It uses Yelp rating to make suggestions like the best restaurant near you.
The app was co-founded by Gummi Hafsteinsson, an ex-Google and ex-Apple, where he worked on Siri after Apple acquired the company. Emu made its debut on Android but the team suddenly decided to switch entirely to iOS last year.
If you’re intriguied by Emu and what it has got to offer, the app will be removed later this month (25 August 2014 to be precise) so you’ll have about 2 weeks to test it out. Meanwhile, it’ll definitely be exciting to see how Google puts it to use with its Hangouts messaging as well as Google Now.