Kickstarter is the place where dreams are made and successes celebrated. This usually applies to great ideas and technology that will change the future; although this week that great idea happens to be potato salad. Not any particular potato salad, but a potato salad that will be decided at some point after the Kickstarter campaign is over.
The campaign originated when Zack Danger Brown wanted to make potato salad. The project description simply reads “Basically I’m just making potato salad. I haven’t decided what kind yet” and yet it has now gathered over US$30,000 (RM96,000) in pledges. Backers will stand to receive photographs of the potato salad in question, a chance to help make the potato salad, and, if they pledge US$3 or more, receive a bite of the final dish.
What this proves is that the internet will happily pay money to get in on what has become a very elaborate joke. Brown has even gone on to Reddit to answer questions about his Kickstarter campaign, and candidly explained that he did not expect the whole thing to go this far. He explained that his US$10 initial goal was good and conservative while speculating that people are responding to the opportunity to be part of something that is equal parts absurd and mundane.
There are still 25 days to go before the campaign ends, and the final amount of money raised could reach heights that are unimaginable for making potato salad. The only thing that is certain is that this will be the most over-funded project on Kickstarter for a very long time.