Among the many booths that we managed to stop by during our brief visit to Computex 2014 earlier this month was the renowned Taiwanese memory and flash memory maker, Apacer. At this year’s edition of the expo, the company’s booth revolves around three main themes: Best Protection & Solution, Best Smart Life, and Best Gaming Performance.
The Best Protection & Solution theme are mainly referred to its enterprise-level products where reliability, durability and security are the main issues that Apacer worked on when it comes to its enterprise products. Among the live demonstration that the company has showcase throughout Computex 2014 at its booth is the Boot Protection security function for its industrial SSD.
Essentially an evolved version of its CoreProtector Technology, Apacer’s Boot Protection involves the use of Access Code for access identification. As different Access Code allows specific level of access, this feature allows the management of information security even when it involves multiple users and through multiple partitions.
At the same time, Apacer also showcases its new UrKey technology which is essentially a 2-way USB dongle that can be used to activate the CoreSecurity Technology for Apacer’s enterprise SSD. Depending on the specific dongle, it is able to perform quick erase, full disk wipe (which requires firmware reloading in order to use the SSD again), or data protection once the dongle is inserted into a preset USB slot.
Apacer also showcases its ability to deliver highly durable and long lasting industrial SSDs for its customer by bringing an ice block that contained one of its industrial SSD. According to the company, it has plenty of SSD protection technology that its enterprise customers are able to consider such as waterproof, anti-moisture, dust proof, corrosion prevention, and sub-zero operation.
Meanwhile, Apacer chose to use the Best Smart Life theme to represent its consumer-level products as to associate them with the emergence of mobile devices, social network, and cloud applications. Hence, plenty of flash drive and related accessories were on display with the highlight being the company’s extensive USB On-The-Go line of products which some have made their way to Malaysia earlier this year.
Under the same theme, Apacer also took the chance to showcase the company’s upcoming products such as the Apacer Cloud Drive, Apacer Power Speaker, and Apacer Bluetooth Speaker. Not enough with that, there were also the upcoming line-up of high-speed U3 SD and Micro SD cards together with AC233 external hard drive, B220 power bank, and A210/211 OTG cable.
When it comes to high performance products, gaming and overclocking seems to be among the common choice of themes between Computex exhibitors this year. Not surprisingly, Apacer joined the mix as well by showcasing a number of overclocked machines at the Best Gaming Performance section of its Computex booth that feature its high-end consumer-grade SSDs such as the AS710 SSD (which is built with both SATA III and USB 3.0 interface) and Thunderbird PT910 PCI Express SSD.
These machines were also equipped with Apacer’s gaming and overclocking RAM from the Thunderbird, and ARES series. Furthermore, Apacer Giant II and Armor series modules were also displayed at the booth. However, we would say that the highlight of Best Gaming Performance section of Apacer’s Computex 2014 booth were the DDR4 RAM modules which came standard with weapon-shaped heat spreaders.
Well, that’s about it: a brief walkthrough of Apacer’s booth at Computex 2014. Look out for the video of the booth coming your way very soon and while the actual show is slowly becoming a distant memory, we still have plenty of stories to tell from the event. So, stay tuned for more.