The Wall Street Journal is reporting that Apple and Google are attempting to entice developers to release games on their platform first. Gaming apps are a vital piece of the mobile eco-system, and both companies are preparing to escalate the competition to the next level. However, while popular games are a large draw to mobile platforms it is not easy to tell which game will draw the crowds.
Plants vs Zombies 2, the sequel to the widely popular strategy game, was released on iOS a full two months before the Android version was made available. Apple struck a deal with Electronic Arts for the early exclusivity in exchange for a more prominent promotion position in the App Store. It would appear that this sort of deal will become more common from now on.
Exclusive titles are a long time tradition of the gaming industry, with most console manufacturers using these titles as marketing material for their products. Games like Titanfall (Xbox and PC) and Project Killzone (PS4) generally help swing consumers to one console or the other. However, whether this will be true for a multi-purpose smartphones and tablet is another story.
[Source: Wall Street Journal]
