BlackBerry CEO John Chen is taking a hard stance against those who leak out sensitive information about the company’s upcoming projects, including future devices, to the media. The company will now pursue legal action against people who leak confidential information about a future product with the intention of making it public.
In a post published on BlackBerry’s official blog, CEO Chen vowed to clamp down on those who disclose sensitive company information. This will mean that there will be less BlackBerry-related rumours or leaks from now on – not that there were many to begin with when compared to Apple or Samsung. Chen notes that while it is a positive indication that the public wants to hear rumours of BlackBerry’s upcoming products, the same rumours and leaks are “one of the most frustrating things” for those in the company, and adds that “the business implications of a leak are seldom advantageous.”
But, when curiosity turns to criminality, we must take strong action.
We will always take appropriate actions to prevent leaks from happening and in some cases this means prosecuting individuals — internally or externally — who leak confidential information.
The active pursuit against leakers is certainly a different approach by BlackBerry compared to its contemporaries, who seem to see leaks as an additional marketing arm. It definitely is a strong moral stance by the company, but whether or not this actually helps BlackBerry in the long run remains to be seen.
(Source: BlackBerry Blogs)