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DisplayMate Says the New iPad Mini with Retina Display has Out-Dated Display Technology

by Huei Song
November 29, 2013
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DisplayMate Tablet Shootout

The latest iteration of Apple’s iPad mini may be something a lot of Apple users have been looking forward to, the perfectly-sized tablet from Apple has finally received a huge performance boost along with one of the best displays in the market but wait, it looks like the display is anything but impressive, according to DisplayMate at least. DisplayMate, a company that specializes in scientific display testing and calibration, recently compared the Amazon Kindle Fire HDX 7, Google Nexus 7 2013, and the iPad mini with Retina Display. Lo and behold, the iPad mini came in “with a distant 3rd place finish”.

According to a series of very detailed tests on the displays of all three devices, including test for IGZO and LTPS, Quantum Dots, display sharpness, brightness, accuracy factory display calibration, absolute color accuracy, viewing angle and more. The conclusion? According to DisplayMate, they found “Two Very Impressive Tablet Displays and One Disappointment…”, no prize for those who guess which is a disappointment.

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“And finally… the iPad mini with Retina Display unfortunately comes in with a distant 3rd place finish behind the innovative displays on the Kindle Fire HDX 7 and new Nexus 7 because it still has the same small 63 percent Color Gamut as the original iPad mini and even older iPad 2. That is inexcusable for a current generation premium Tablet. The big differences in Color Gamut between the Kindle Fire HDX 7 and Nexus 7 and the much smaller 63 percent Gamut in the iPad mini Retina Display were quite obvious and easy to see in the side-by-side Viewing Tests. See Figure 1 to compare the widely disparate Color Gamuts and Figure 2 to see the very large  Color Errors that result. This all appears to be due to incredibly poor planning. Instead of moving up to the higher performance (and cost) Low Temperature Poly Silicon LCDs, Apple chose to continue gambling on IGZO, which has resulted in both production shortages and inferior products.”

Visit DisplayMate to view their detailed test results.

(Source: 9to5Mac, DisplayMate)

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Tags: 2013 nexus 7iPad miniiPad Mini 2iPad mini with retina displaynexus 7 2013
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