A report by global brand consultants Interbrand has revealed that Apple has overtaken Coca-Cola to be the world’s most valuable brand. The yearly “Best Global Brands” report lists an exhaustive methodology in determining its valuation, including financial analysis, brand loyalty as well as brand influence.
Apple’s rise follows that of other technology companies in this year’s rankings: Google jumped two spots to rank second this year from fourth in 2012, Microsoft retained its fifth placing while Samsung continued its impressive run to place eighth this year after jumping eight spots last year to place ninth.
Of course, for every rise in rank, there are other companies slipping down the list. IBM and Intel both dropped one spot from last year’s rankings, while Nokia ranked 19th last year, dropped out of the top 50 into 57th, and BlackBerry – placed 93rd last year – dropped out of the top 100 entirely.
Head on to the source link below for the full list of the Top 100 Global Brands of 2013.