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Motorola Announces the Moto X, a Highly Customizable Mid-Range Android Device

by Huei Song
August 2, 2013
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Moto X 1

Finally after months of speculations, the Motorola Moto X is official. Say hello to a mid-range Android smartphone that is customizable. While it may seem pretty boring since the device is nothing we haven’t already seen before in the leaks, what makes this device exciting is how it’s customizable.

First up, the specs. The Moto X comes with the company’s very own X8 Mobile Computing System under the hood – a Qualcomm Snapdragon S4 Pro proessor and two custom chips for the Moto X, one to handle language interpretation like Google Now, and another is a contextual computing core, which manages the smartphone sensors. The display has no “magic” though, it’s a 4.7” 720p AMOLED panel with a pixel density of 316ppi. The Moto X is built with 2GB of RAM, 16GB or 32GB of internal storage, and has a 2,200mAh of battery that is touted to deliver 24 hours of “mixed” usage. The device features a 10MP Clear Pixel rear camera and a 2MP shooter at the front and it uses a nano-SIM.

And now the customizable part. Motorola has a page dedicated for potential buyers to “build” their own device. There are 504 potential versions of Moto X for users to pick from – 18 available backplate covers, you can also choose a black or white front panel, the side-mounted buttons and the ring around the rear camera lens are also customizable with 7 different color options, users can pick between 16GB and 32GB of storage, and finally, you can even engrave things to the back of the phone. Unfortunately though, the customization is only exclusive to AT&T customers at the initial stage.

Moto X 2

Software wise, things are pretty much the same as the recent Motorola Droid launch. With a “touchless” feature, you can start interacting with the Moto X simply by saying “OK Google Now”. Check out the Motorola Droid post to find out more about the device. Finally for those who prefer Stock Android experience since Stock Android is the thing now, a Google Play edition of the Moto X is in the works.

It will be available for USD$199 with a 2 years contract under all the carriers in U.S. So far, everything mentioned at the launch seems to be targeted at the carriers in the U.S. as well as Rogers in Canada; the device is made and manufactured in the U.S. after all. Motorola did not mention about international availability, so fingers crossed that they will bring it to our region.

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More pictures available after the break or at our source links. What do you think about the Motorola Moto X?

(Source: Engadget, TheVerge)

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