In the midst of the numerous products catching the eye at this year’s IFA in Berlin, it is not easy for one to ignore the fact that Samsung has, in fact, beaten Nokia to claim the honour of announcing the world’s first Windows Phone 8 smartphone. On the face of it, it does appear as a massive slap to the face of Nokia, what with their “exclusive” billion-dollar collaboration with Microsoft.
It does appear strange that even Microsoft seems to endorse Samsung’s ATIV S smartphone with a blog post that speaks so adoringly of the ATIV S, it borders on the disturbing. Samsung’s unveiling last night left many wondering how would Nokia respond.
Surprisingly, Nokia are really calm about it. Besides getting some employees to carry brightly-coloured pickets to yesterday’s event, the media relations head of Nokia, Doug Dawson, also took to Twitter to “welcome Samsung back to Windows Phone” – at the same time all but confirming the new line of Lumias coming next week.
Obviously, there were plenty of responses to the tweet. When one Maggie Reardon said she “felt bad for Nokia”, Dawson didn’t take long to fire a brilliant comeback:
Don’t you just love good comebacks, especially when it involves huge corporations?