If you have been using Internet since the late 90’s, chances are that the name Lycos should ring a bell. The outfit used to dominate the web together its contemporaries such as Yahoo and Alta Vista but its popularity has since waned down due to competition from the current search engine behemoth, Google. However, the company is planning to make a comeback into search engine industry in 2013.
Apparently, the plan will involves a brand new proprietary search engine that will take over the role of Lycos existing engine which uses databases provided by Yahoo. This is what Lycos’s CEO – Rob Balazy – has to say about the company’s new search engine in a report by NextWeb:
“I don’t want to say too much about it as it’s still in the planning stage but we have a vision to merge the notion of a search-type activity with a curated content experience.
We think the benefit to the consumer is huge. It removes the process of trial and error from clicking on search results and hitting ‘Back’ in the browser.”
That being said, Balazy added that the company is not actually planning to go head-to-head against Google and even stated that Lycos focus is different from Google’s general objective. Nevertheless, it will be interesting to see how Lycos new search engine will fit into a world that is deep inside Google’s grasp.