OpenAI has locked the more complex features of ChatGPT behind tiers of subscriptions. The free tier of the chatbot remains free in a purely monetary sense, but it looks like the company may be looking to monetise it. Or indeed better sell its paid tiers better. The company has a job listing titled “Growth Paid Marketing Platform Engineer”. Accompanying the title is a job description looking like a technical version of a marketing manager.
More specifically, the role involves “developing campaign management tools, integrating with major ad platforms, building real-time attribution and reporting pipelines, and enabling experimentation frameworks to optimise our objectives”. This sounds like OpenAI is looking to put ads on other websites, but it could go the other way, and people may start seeing ads in ChatGPT instead.
On that note, a report earlier in the week by Sources says that Fidji Simo, OpenAI’s CEO of Applications, is looking for people who can lead a team to bring ads to ChatGPT. The job listing mentioned above may be a formalisation that the position is open.
Another report by Adweek cites industry insiders as saying that OpenAI building its own internal ad infrastructure has two benefits. One is that the company will not need to rely on external agencies, which may be a cost-cutting measure. But more pertinently, it will also be laying the foundation for letting other brands advertise through ChatGPT.
