Hotlink is partnering with sparkling beverage brand Hausboom for the Hausboom Festival 2025. Part of this collaboration includes the Menang Ahad campaign, which features limited edition canned drinks in four flavours including Cola Cola, Strawberry Candy, Classic Orange, and Grapple.
These drinks are available at major retail chains in Malaysia. Aside from depicting a Hotlink Geng Bijak Berbajet persona, every can prominently displays a QR code linking users to what the telco calls the “world of Hotlink”. New users will be directed to activate a Hotlink Prepaid plan via eSIM, while existing customers can simply access the Menang Ahad campaign.
As you can probably guess from the name, the campaign offers users a chance to win rewards each Sunday. Among these rewards are 1,000 free tickets for the Hausboom Festival 2025, smartphones worth RM5,999, prepaid top-ups worth RM500, one year of free internet, as well as F&B vouchers.
To sweeten the deal, the telco is providing more opportunities for users to win prizes via the so-called “talking cans”. These cans are present at its nationwide tour of on-ground activations and weekly livestreams on TikTok and Instagram. Viewers and participants can expect extra prize spins and ticket giveaways. Those interested in learning more about the campaign can head over to the company’s website for more details.
(Source: Maxis press release)
