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Home Automotive

Audi Unveils The Concept C; A Potential Successor To The TT

According to the automaker, the concept is inspired from the TT, Auto Union Type C and Audi A6.

by Keran
September 4, 2025
Audi Concept C

Image: Tim Stevens (Engadget)

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The Audi TT has long been regarded as one of the German marque’s most legendary models, celebrated for its iconic Bauhaus-inspired design. However, production of the TT came to an end in 2023, with no successor in sight. Now, that legacy could be revived with the unveiling of Audi’s new Concept C.

The Concept C is an all-electric two-door sports car which, at a glance, recalls the Audi TT with its sleek headlights and a roofline that flows seamlessly from the front to the rear of the car. The automaker also noted that the design is inspired by the third-generation Audi A6 (2004) and the Auto Union Type C (1936), the race car that competed in many Grands Prix such as the German GP, Italian GP and Swiss GP.

Audi Concept C
Image: Audi
Audi Concept C
Image: Audi

The Concept C introduces a new light signature featuring four horizontally arranged elements in each headlight and rear light. It is also the first Audi roadster to feature an electrically retractable hardtop, comprised of two roof elements.

Inside, Audi has crafted a cabin that strikes a balance between classic and modern elements. The controls are physical and chunky, designed with a deliberate sense of weight and tactility, which the designers call the signature “Audi click.” Complementing this is a 10.4-inch touchscreen neatly concealed behind the dashboard, along with touch-sensitive surfaces and buttons that remain hidden until activated.

Audi Concept C
Image: Audi

A row of backlit controls further enhances the minimalist design, appearing only when needed. Furthermore, the steering wheel of the coupé features the iconic rings, crafted from metal. Other highlights include a titanium-based colour palette and indirect ambient lighting.

In terms of performance, few details have been shared. However, according to Engadget, Audi has mentioned that the car will be rear-wheel drive, which most likely means it will feature a single motor. Nevertheless, we cannot rule out the possibility that the Concept C could also incorporate the Quattro system.

YouTube video

For now, these are the only details available on the Concept C. If this model is indeed intended to succeed the iconic TT, it has some very big shoes to fill, and there’s no doubt many will be eager to see how it ultimately takes shape.

(Source: Audi Media Centre, Engadget)

 

Filed Under audiConcept C
Updated 12:01 pm, Thu, 4 September 25
https://lowy.at/qxi8b
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