Meta is stepping up efforts to penalise Facebook creators who recycle other users’ content without permission, as part of its efforts to improve the quality of posts on the platform. In a new update, the company outlined stricter measures aimed at reducing spam, boosting original content, and penalising accounts that repeatedly repost unaltered material.
According to Meta, creators who “improperly” and “repeatedly” reuse other people’s text posts, images, or videos will see their accounts demonetised temporarily. In addition to losing revenue opportunities, all of their posts will be algorithmically downranked to reduce visibility. This move mirrors earlier steps taken on Instagram, where Meta has already begun replacing reposted Reels with links to the original uploads.
In its latest update, the company revealed it had taken action against more than 500,000 accounts for such behaviour, including reducing the distribution of their posts and stripping monetisation rights. Meta also said it had removed over 10 million fake profiles that were impersonating well-known content creators.
To support legitimate users, Meta is also launching a new in-app dashboard to help creators identify issues affecting their reach and earnings. The tool will flag problems such as unoriginal content or engagement bait, offering clearer insight into what may be limiting their visibility or monetisation eligibility.
On a related note, YouTube is also tightening its monetisation rules by updating its Partner Program guidelines on 15 July to better address what it considers “inauthentic” content. While the platform hasn’t shared full details yet, it emphasises that creators have always been required to post original material, and the update aims to target mass-produced, repetitive uploads – potentially including AI-generated videos.
(Source: Meta [official blog])
