The most common complaint Facebook users have been voicing for years is the platform’s messy primary feed, which has long abandoned the more traditional chronological format. Instead, it prioritises on showing popular posts from friends, most recent updates from business, suggestions promoting certain pages or creators, and of course, advertisements. Apparently, the platform’s parent company is finally going to fix this, Engadget reports.
According to the publication, Meta will be updating the primary Facebook Feed to allow users to see fewer or more posts from friends, groups and pages. Unlike the existing Favourites setting under Feed Preferences which lets you manually prioritise which person or pages to appear on your feed, this newer version lets you determine the frequency based on the aforementioned categories. The company adds that this approach will allow it to incorporate user feedback into Feed rankings, which will help improve Facebook’s machine learning system in order to be “smarter and more responsive.”
However, the frequency of advertisements appearing in between posts will be unaffected by this new change, which is expected. But hey, at least there are some improvements being made to the primary feed. That being said, Meta did not say when the updated Feed Preferences is expected to be rolled out to all Facebook users.
(Source: Engadget)

