Rapid KL has started a new campaign for its commuters, one that takes an odd approach that specifically encourages the use of e-hailing instead of the company’s own busses. The MyJourney campaign rewards users with free rides on public transport if they use e-hailing services to travel to any train station.
MyJourney is running from 1 September 2022 all the way to 28 February 2023. What the campaign entails is that commuters collect stamps every time they take e-hailing to any LRT, MRT, or Monorail station. The more stamps you collect, the better the rewards you can redeem.
To start your stamp-collecting journey, you must first go to the customer service counter at any Rapid KL train station and get the MyJourney card to register, which requires you to present a digital e-hailing receipt with any rail station as its end destination. From then on, you can get a new stamp on your card at the counter every time you use ride-hailing to get to Rapid KL stations.
As for the rewards, you can redeem a single-journey rail token for six stamps. If you’re willing to hold out longer, you can get a 1-day MyCity pass for 12 stamps or a 3-day MyCity pass for 18 stamps. The pass lets you have unlimited use of the LRT, MRT, Monorail, and BRT within its validity period.
Interestingly, the rewards that you redeemed can be used by your friends or family, so you can give them to others if you have no use for them if, say, you’re a My50 user. It’s important to note that you can only get your card stamped if you use ride-hailing, with Rapid KL specifically mentioning that those taking the bus or their own vehicles are not eligible.
— Ask Rapid KL (@askrapidkl) September 14, 2022
It’s a bit strange that a public transport operator wants to boost the ridership of e-hailing instead of its own bus services. That being said, the campaign could be advantageous for those who already frequently use ride-hailing apps for their first- and last-mile transit. Coincidently, Rapid KL also tweeted a teaser today, hinting at an upcoming collaboration with bus e-hailing firm Kumpool.
(Source: Rapid KL)