When launching a new generation of iPhones, Apple commonly keeps the launch prices of the new devices the same as the previous generation, while also slashing the prices of the older devices. So it’s probably safe to say that the iPhone 14 family of devices will launch with the same prices as their iPhone 13 counterparts, currency conversion rates notwithstanding. But according to industry analyst Ming-Chi Kuo, their average selling price (ASP) across the whole series is expected to go up.
On Twitter, the analyst also shared that the difference between the two generations will be a 15% ASP increase. Kuo attributes the ASP increase to the higher shipment proportion of the Pro models of the iPhone 14. As a result, the series would have an ASP of between US$1000 (~RM4447) and US$1050 (~RM1669). Though it’s probably important to reiterate that these figures are not meant to reflect individual device pricing, just their average across the range.
Hon Hai/Foxconn is one of the winners of the increased ASP of iPhone 14 series. I estimated iPhone 14 series ASP would increase by about 15% (vs. iPhone 13 series ASP) to $1,000-1,050 (USD) due to two iPhone 14 Pro's price hikes & higher shipment proportion. https://t.co/UgiW0kom4F
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) August 10, 2022
For context, the iPhone 13, alongside its Pro and Pro Max models, launched with prices of US$799, US$999 and US$1099, respectively. And it’s much the same story with the iPhone 12 generation. It’s likely that Apple will maintain this pricing pattern for the iPhone 14 family as well.
With all that in mind, one can probably infer that Kuo is predicting that people will buy a lot more of the Pro and Pro Max variants of the iPhone 14 than the base model. And from the 15% figure, some napkin math would peg the iPhone 13 series’ ASP as sitting between US$870 and US$910. Which, in turn, suggests a more even spread of devices sold between the base model and the two Pro variants.
But we’re probably reading too deep into things that don’t matter on the consumer side of the equation. After all, Kuo made the Tweet in response to Foxconn, a major manufacturing partner for the iPhone, announcing its highest Q2 revenue and profit.