Spotify is rolling out a new family of personalised playlists based on artist, genre, and decade called “Spotify Mixes”. For example, this means curated playlists centred around artists like Beyoncé, genres like rock, or periods such as the 1980s.
Available for both free and premium users, the new mix categories will be updated frequently and each will contain several playlists featuring artists, genres, and decades that you frequently listen to.
That said, Spotify explained that you won’t just be hearing more of your favourite artists, but your favourite songs from those artists. Those will then be supplemented with songs that Spotify algorithms think you’d enjoy.
Obviously, this expands on the concept of Spotify’s incredibly popular Daily Mix – similarly based on individual user tastes and generated by machine learning. The company previously announced in March that it was adding more playlists that are increasingly personalised.
“Every day, half a trillion events – whether they are searches, listens, likes, or countless other actions – take place on Spotify, powering and guiding our machine learning system. This gives us the ability to drive discovery in a way that audio has never seen before,” said Spotify Chief R&D Officer Gustav Söderström.
You can find the new artist mix, genre mix, and decade mix within Search in the “Made For You” hub.