Popular video streaming platform YouTube is reportedly working on plans to implement e-commerce services directly from its videos. The decision to make such a change is said to be as a result of the company wishing to rival another well-known international e-commerce company, Amazon.
According to a report from Bloomberg, YouTube has already begun prompting certain content creators to tag and track products featured in their video clips. Google will then use the product data to build its analytics and shopping tools which will allow people to buy the aforementioned product in a particular video on YouTube.
The decision to allow e-commerce and selling transactions via YouTube is based on the company’s current integration test with Shopify. In addition to this, a team member from YouTube has also confirmed that the company is currently testing the feature with several numbers of video channels.
With YouTube looking to introduce e-commerce services to its video streaming platform, the decision here could undoubtedly pose as direct competition for other online shopping stores in the market right now. That being said, it remains to be seen if YouTube will expand this feature in Malaysia when it is readily available for global release.