You’ve probably noticed that apart from the odd Super Smash Bros Ultimate video, there isn’t a lot of Nintendo stuff on YouTube. This is largely because of the Nintendo Creators Program which was not only restrictive, but took a lot of the ad revenue from videos from content creators. But, with the Nintendo Creators Program ending yesterday, there’s a chance we’ll see more videos of the company’s games being made.
Officially, the program will end in December 2018. That said, the Nintendo US support page states that the company has already stopped accepting video and channel registrations into the program. It also states that Nintendo will not review any of them that have already been submitted, but are unregistered.
The Nintendo Creators Program is coming to a close at the end of December. Thanks to everyone who participated in the program! https://t.co/kC9I1fjvWG pic.twitter.com/mQSNui8uGN
— Nintendo of America (@NintendoAmerica) November 29, 2018
In the place of the Creators Program, Nintendo now has a set of general guidelines for content creators. Specifics aside, this will make Nintendo more like any other publisher when it comes to making YouTube videos. Nintendo will also not be claiming a cut from any ad revenue made by content creators, from the look of things.
With this, you can probably expect more video reviews of, say, Pokémon: Let’s Go by YouTubers instead of just big name outlets.
