Netflix has been found to be testing a new fourth tier of subscription plans. The ‘Ultra’ subscription tier would lead to a reorganisation of the currently available plans; downgrading the existing options.
Italian site Tutto Android first noticed the new offerings, although it’s unclear how many other locations are also seeing the test. The streaming provider later confirmed the existence of the test to CNET. Saying, “we continuously test new things at Netflix and these tests typically vary in length of time. In this case, we are testing slightly different price points and features to better understand how consumers value Netflix.”
The company also noted that it may not actually roll out the test subscriptions.
As it stands, the Ultra tier would take over the current Premium tier offerings. Allowing users to stream video in UHD to four screens at a time for €16.99. In this case, the number of allowed screens for the remaining tiers would be halved to make space for this more expensive option; dropping Premium to only two screens and Standard down to one screen. The Basic tier will not be affected.
There is no telling if Netflix will actually roll out this plan. Seeing that it would downgrade the service already enjoyed by its subscribers. A move that would force everyone to pay more, and likely angering its userbase.
[Source: Tutto Android, CNET]
