Samsung is said to be ready to expand the number of Exynos processors it is selling to other smartphone manufacturers. The company is supposedly working on expanding its operations to make full use of its manufacturing capabilities, but also to combat an expected global slowdown in smartphone sales.
As far as market share goes, Samsung stands behind Qualcomm, Apple, and MediaTek. Which is understandable as the Exynos has only thus far been used its own products (although Apple has the same approach). Expanding the available market would allow Samsung to actually use its massive semi-conduct production facilities. Especially since its customers in Qualcomm and Apple tend to place orders in infrequent batches.
Digitimes source claims that Samsung will be largely focusing on the mid-range market, putting it in direct competition with MediaTek. A company that openly declared that it would also be focusing on the same market this year.
For now, the strategy is likely to have been kicked off with Chinese manufacturer Meizu. The Meizu M6s already sports an Exynos 7872 processor. Which indicates that Samsung has found at least one new customer for its processors.
If anything, it may signal a stronger move against Qualcomm. Multiple smartphone vendors have accused the leading mobile processor maker of anti-competition measures, and have attempted to reduce their reliance on its products. Samsung, for the most part, may be preparing to offer an alternative in the event that this discontent grows.
[Source: Digitimes]
