This year’s 11 November Singles Day event saw Lazada Malaysia – unsurprisingly – break its record for highest Gross Merchandise Value (GMV) generated on the platform. In just 24 hours, Malaysians spent more than RM100 million in Lazada alone, as consumers took advantage of the steep discounts for many products on offer.
Lazada Malaysia has shared some fascinating insights on what went on last Saturday. In 24 hours, the website and apps recorded a total of about 10 million visits – in other words, over 6,900 visits took place every minute. Lazada Malaysia states that this figure is three times more than 2016’s Singles Day event, proving that Malaysians are fully embracing the e-commerce age.
On top of that, this RM100 million in GMV accounts for about 20% of the entire GMV for Lazada’s Southeast Asia operations on 11 November, where the figure stood at $123 million (about RM515 million). Of course, that’s nowhere near the figures hit by Alibaba in China, where the total GMV on 11 November stood at $25 *billion* (about RM105 billion).
Here are other interesting stats from Lazada Malaysia shoppers:
- Orders ranged in prices from RM0.81 (Tiger Biscuits, 60g), all the way to RM13,499 for a 75″ Samsung UHD TV.
- At its peak, Lazada Malaysia recorded an estimated 1,400 transactions a minute.
- The top three categories for the sales were: Groceries, Baby & Toys, and Electronics.
- The highest selling products were Petronas Fuel Cards, Milo 2.2kg, and Pineng power banks.
- 32,000 diapers were sold on Lazada Malaysia on 11 November.
- 34,000 smartphones and tablets were sold on Lazada Malaysia on 11 November.
- Customers spent a total of RM1.2 million discounted Lazada Gift Cards which came with up to 20% immediate discount, and could only be used on 11 November.
- Top Lazada merchants recorded more than 50x sales volumes on 11 November compared to an average day.
In addition, Lazada Malaysia also surprised some customers with same-day deliveries, with the first 11.11 order delivered to a customer at 11.30am. Many customers have also begun receiving their orders on Sunday as well as today, with most of these early deliveries usually being items sold by Lazada itself.
Of course, this is just the first day in Lazada’s month-long Online Revolution 2017 sales event. The e-commerce giants is enveloping other major online sales events coming up as part of its Online Revolution event, which includes Black Friday (24 November), Cyber Monday (27 November), as well as its own events over the course of the month: Big Baby Fair (23-27 November), Payday Sale (28 November – 3 December), and the Online Revolution Finale (12 – 14 December).