If there was any doubt that Malaysians love a good deal, it’s about to be dispelled. Shopback analytics for the Singles’ Day sale have recorded more purchases per hour from this country than any other in the six regions where it operates. Beating second place Singapore by double the amount.
Alvin Gill, Country General Manager of ShopBack Malaysia, notes that Malaysia had the strongest performance within the region. Making some 6,000 orders per hour on average. This was six times the normal amount, with most of the activity coming within the first hour of the sale.
Shopback’s data for the APAC region covers Singapore, Malaysia, the Philippines, Indonesia, Thailand, and Taiwan. For the most part, Singapore mirrors Malaysia’s statistics; albeit with only half the volume of orders within the same time frame.
Despite the number of sales, the average Malaysian only spent $24 (about RM100) on each order. This was below the regional average of $30. Shopback hasn’t provided any theories on why this was the case. Then again, the sheer volume of sales seems to have made up the difference in expenditure.
Unsurprisingly, the most popular items were in fashion, baby supplies, and groceries. The top three categories that often fuel sales of these kinds. Shopback noted that it saw a 150% uptick in traffic compared to the same sale last year.
This year’s Singles’ Day sales were a massive success for Alibaba (who came up with the idea). Some $25 billion (about RM100 billion) worth of sales were made in a single day, with $5 billion (about RM20 billion) sold within the first hour.