So, the rumors are indeed on-point: Amazon is now officially in Southeast Asia with Singapore being its first ever market in this region. That being said, it seems that the e-commerce giant is taking one step at a time by opening the access to Prime Now ahead of its other services as revealed by the updates on Amazon Prime Now app.
For those who are not familiar with Amazon, Prime Now allows customers to have their products delivered to them within the same day. In Singapore, they are able to choose whether to receive their products in one or two hours’ time.
Based on the info within the Prime Now app for iOS, customers are charged SGD 5.99 (about RM 19) for two-hour delivery window while one-hour delivery costs SGD 9.99 (about RM 32).
However, Amazon provides two-hour delivery for free to orders that cost SGD 40 (about RM 126) and above. Operating from 10am to 10pm daily, the two-hour delivery is available throughout mainland Singapore and Sentosa while the one-hour option is only applicable in certain area within the country.
While it is one of the major benefit meant for Amazon Prime members in US and other markets, it appears that Prime Now is being offered as a stand-alone service in Singapore for the time being. Since the service literally appears out of nowhere, we hope to hear an official announcement from Amazon to clarify its plan for Singapore and Southeast Asia very soon.