There’s a new prepaid plan in town. Launched just yesterday, it was conceived by Pavo Communications who is looking to provide a new initiative to rejig the way we think about telcos and prepaid credit.
What is Mcalls?
Mcalls is a set of digital solutions that aims to be the centre of a user’s “mobile lifestyle”. While it may be a new entry to the scene, the people behind it are not: Pavo Communications has actually been operating since 2011 and has come out with speakOUT last year.
speakOUT’s original target market was skewed towards foreign tourists visiting the country, but Mcalls is targeting a vastly different group: young, digitally savvy Malaysians who are mobile first. As a result, Mcalls’ offerings are also designed to be attractive to this group.
How is Mcalls different?
For starters, there’s the new Mcalls Y33 prepaid plan. Designed and priced competitively for Malaysian youths, the plan offers lots of value for money, and has some interesting add-ons that would appeal to its target group.
For every monthly top up of RM30, Mcalls Y33 subscribers get a generous 5GB of 4G LTE data, as well as 33 free minutes local calls to all networks, and 33 free SMS. The airtime credit can be used to make calls (RM0.15 every 30 seconds) and SMS (RM0.20 per SMS), or even make IDD calls from as low as RM0.15 very 30 seconds.
As an MVNO, Pavo Communications is partnering with Digi to power Mcalls’ network, so Y33 subscribers will be able to utilize Digi’s 4G LTE network.
It must also be said that the offering of 5GB every month – for free – just for topping up RM30 monthly is a very bold move to capture consumer attention. None of the big four telcos offer free high-speed data in such capacity without requiring users to buy an internet pass – so for Mcalls to offer 5GB for free every month is a massive pull for those who are constantly online.
And, for every new SIM card activation, subscribers will receive a one-time complimentary RM8 worth of M-Airtime that can be used as loyalty rewards points.
Loyalty points…in a telco?
Yup, part of the appeal of Mcalls is MMspot, a one-stop telecommunications and rewards management app. Using unused airtime that is convertible into M-Airtime redemption rewards, Mcalls Y33 subscribers can redeem rewards from over 1,200 business alliance partners nationwide.
But that’s not all.
To further increase its presence among youths, Mcalls is organising one of the biggest K-pop music festivals in Malaysia. Open only to Mcalls Y33 subscribers (tickets are inclusive of the starter pack), the Mcalls K-Wave Music Festival has some of the biggest names in K-pop today, including BTOB, APINK, B1A4, and more.
The K Wave Music Festival will take place on 5 August 2017 in Sunway Lagoon Surf Beach at 8pm. Tickets are now available, with more details shared over at the Mcalls Facebook page.
Forward thinking
In conjunction with the launch of Mcalls, Pavo Communications has also introduced its first ever digital lifestyle experience store in Sunway Pyramid which allows customers to engage directly with the company. In fact, the company has implemented Augmented Reality experience directly into the store as part of its digital lifestyle showcase.
For now, the Mcalls Y33 prepaid plan will be the company’s focus. With most forms of communications running over the internet, voice calls and SMS are becoming less important for young, digitally savvy Malaysians who prefer sending voice notes on their chat apps or directly video calling them.
For its price, it certainly offers a lot of bang for the buck – few postpaid plans can compare with the amount of data allocation the Mcalls Y33 plan offers. For more information on the Mcalls Y33 prepaid plan, head on to its official website here, or check out their Facebook page.
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