Electronic Arts is apparently planning to redeem itself after a string of underwhelming game launches by the company. EA describes the plan as a journey to regain the trust of PC gamers once again.
Few can forget the disastrous launch of SimCity back in 2013. The game was plagued with issues such as tiny maps and the fact that a constant internet connection was initially needed to play the game. Oh, the game did not work for a full week after launch as well. One would think that EA has learnt its lesson after the SimCity catastrophe right? Nope. In 2014, EA was at it again with the launch of Battlefield 4, which had a ton of bugs on launch day as well.
All of this, led to PC gamers having lost trust in the gaming company. Peter O’Reilly, Senior Marketing Director of Origin, said in an interview with MCV UK that EA now ensures that its future games will deliver a great experience for PC gamers on launch day. It seems that EA’s “journey towards redemption” is somehow already underway judging by the relatively smooth launch of Star Wars: Battlefront recently. In addition to that, EA is also looking to improve Origin as well starting with the launch of a subscription service called: Origin Access.
However, it’s worth noting that EA isn’t the first company to have promised better improvements in recent years. Remember Ubisoft? About three years ago, the company too has promised better game launches in the future. Yet, this wasn’t the case with the facepalm-worthy launch of Assassins Creed: Unity and Watch Dogs. Hopefully, EA does deliver its promise for the sake of regaining the confidence of PC gamers; but we wouldn’t hold our breath waiting.