Cards Against Humanity is a company that occasionally sells things that highlight the absurdity of modern consumerism. In the past it has literally sold feces and boxes full of nothing. This year, it got back to wasting money by digging a Holiday Hole in the ground for two days.
There was a crowdsourcing element to this year’s stunt, where people could pay money to extend the amount of time a crew would continue to dig the hole. It costs $5 (about RM22) for three seconds of digging time, and the final tally came in at $100,573 (about RM440,000). None of this money was donated to charity and was completely wasted on the excavation.
Naturally, the entire event was livestreamed. Giving contributors the opportunity to see exactly what their money was being put into. CAH hasn’t revealed the exact size of the hole, but it is currently being said that it is large enough to fit a house inside.
These stunts began as social commentary on the wastefulness of Black Friday sales; and this year it extends the satire to crowdsourcing as well. The FAQ for the Holiday Hole takes on a similarly cynical tone as it subtly pokes fun at people who are pretty much willing to throw money down a hole.
[Source: Holiday Hole]