HTC recently launched a new mid-range phablet in China, the Desire 728. The device packs mediocre specs under its 5.5” display, and is priced at 1,699 Yuan – that’s about RM1,152.
The HTC Desire 728 made its first appearance back in July in TENAA, a Chinese equivalent of SIRIM certification in Malaysia. Measuring at 7.8mm thin with a weight of just 150 grams, the device looks very similar to the higher-end HTC One E9+ with similar dimensions. It comes with a 5.5” HD display (720 x 1280 with a pixel density of 267ppi), and is powered by an octa-core 1.3GHz MediaTek MT6753 processor with 2GB of RAM and 16GB of expandable storage.
Camera wise, there is a 13MP shooter at a back, as well as a 5MP camera at the front with HTC Eye Experience. It packs a rather disappointing 2,800mAh battery under its hood, but fortunately, there is Quick Charge on board that can juice up the battery a lot quicker than a regular charger. Other specs include Cat 4 LTE, dual SIM support, BoomSound speakers, and runs on Android 5.1 Lollipop out of the box with HTC China Sense UI.
The HTC Desire 728 is only available in China at the moment, with a retail price of 1,699 Yuan.