Another Chinese smartphone maker, Elephone, has now officially arrived in Malaysia. With plenty of offline retailers offering the company’s devices imported from other markets, the company is now partnering with some of Malaysia’s largest e-commerce sites to sell its smartphones.
Elephone is yet another smartphone maker from China, producing a wide range of smartphones with an emphasis on premium affordability. Based in China’s Silicon Valley, Shenzhen, the company is still relatively young, having started out in 2006. Interestingly, the company’s core markets lie in Europe, North America, South America and the Middle East, with an annual sales figure surpassing 10 million.
As mentioned earlier, Elephone appears to have been in Malaysia for some time now, with many local retailers offering its devices. That said, what appears to be the official Facebook page of the company has been around since July, which links to the official Malaysian website, listing the products available and a list of offline retailers and official service centre.
A contract signing event by Elephone Hong Kong last week appears to mark the official arrival of Elephone in Malaysia, via Malaysian e-commerce giants such as Lazada, 11Street, Gemfive, Ensogo, Groupon, Lelong, Mudah, and Elephone.my. At the event, the company specifically mentions three of its new smartphones which will be available, alongside the other models already available in Malaysia.
These three are the Elephone Trunk, Elephone Vowney and the popular Elephone P8000. Unveiled at the end of July, the Trunk is Elephone’s entry-level smartphone. Powered by a Qualcomm Snapdragon 410 quad-core chip with 2GB of RAM, the Trunk’s notable hardware specs include a 5-inch 720p display, 16GB of expandable storage, 13MP rear and 2MP front camera sensors, 2,100mAh battery, dual-SIM support, and Android 5.1.
The P8000, on the other hand, is arguably Elephone’s most popular device to date, with the company even claiming it as “the most worth buying phone”. Featuring a 5.5-inch Full HD IPS display, the P8000 is powered by a MediaTek MT6753 1.3GHz octa-core processor with 3GB of RAM. There’s 16GB of expandable storage, a huge 4,165mAh battery with fast charging, a metal frame, Android 5.1, while the imaging department is sorted via a 13MP Samsung rear camera and a 5MP front camera. In addition to LTE support, this dual-SIM phone also sports a fingerprint sensor called Press Touch ID.
Finally, there’s the Elephone Vowney. The company’s flagship smartphone, the Vowney is packed with high-end hardware. The display is a 5.5-inch 2K display (534ppi) with 95% NTSC colour gamut and “negative LCD technology”, while the chipset is MediaTek’s flagship MT6795 octa-core chipset and 4GB of LPDDR4 RAM. Other hardware specs include 32GB of storage, a 21MP Sony IMX230 camera sensor, fingerprint sensor and a 3,850mAh battery. Both SIM card slots support TDD and FDD LTE bands.
At the moment, these new models are not yet available on any of the e-commerce sites mentioned earlier, though with the signing agreement it will only be a matter of time before we see the promotions appearing soon. On top of that, some of the e-tailers already have other older Elephone models in stock, including the P8000. Whether you’re a fan of Elephone devices or an industry observer, Elephone’s entry marks another twist to an excitingly diverse smartphone industry in the country.