When it comes to imitating products, one country almost always comes to mind: China. Recently, a Chinese company has unveiled its “own” video game console, the OUYE (not to be confused with OUYA, which has recently been acquired by Razer). One look at the machine and it’s glaringly obvious that the OUYE is a complete rip off of the Sony PlayStation 4 and Microsoft Xbox One.
What exactly is the OUYE? It’s basically a machine that’s running on a modified version of Android. According to one of the readers on Kotaku (who has roughly translated the crowdfunding page of the console), the OUYE is a slightly “more powerful” version of the OUYA. See, not only did this company manage to copy elements of the PlayStation 4 and Xbox One with its console, even its name is inspired by a different product.
Here are a couple of images comparing the OUYE, PlayStation 4 and Xbox One courtesy of Kotaku:
According to the company, it has spent “six months on the unique design” of the console. Needless to say, Chinese netizens are outraged by the blatant rip off of the OUYE (and rightly so). To be fair though, it only costs around US$70, which is roughly about RM285.
Recently, China has lifted the ban on video game consoles in the country. If this is how companies in China will respond to the new ruling, expect to see more imitations in the future.