The OnePlus One “2014 Flagship Killer” may be very limited and can only be purchased via an invite system, but that doesn’t stop the company from selling a whole load of it and have a very optimistic target for the remaining month and a half of 2014.
In an interview with Forbes, Carl Pei, the Director and Co-founder of OnePlus, said that the company has sold over 500,000 units of the OnePlus one and are targeting to hit one million before the end of the year. Pei said that it will be difficult, but seems confident that it is possible.
“Normally when you launch a [smartphone] product, it gets really hot in the first month, and in the second or third month, sales starts to drop really fast. For OnePlus, when you look at our internal metrics, our sales just keep growing.”
The OnePlus One was officially announced in April this year. The handset packs the latest specs (back then) such as a 5.5” Full HD display, 2.5GHz quad-core Snapdragon 801 processor with 3GB of RAM, 13MP rear camera, has a generous 3100mAh battery, LTE connectivity and is available in either 16GB or 64GB options. With the bigger brands, such specs could fetch up to RM2,000 or over but OnePlus One starts from only USD$299, that’s only about RM1,000.
With OnePlus expanding and is finally coming to Malaysia, it’ll definitely be great to see them hit their 1 million units sales target before the year 2014 comes to an end.